![[LE].LAP](https://cdn.myportfolio.com/032a7eca-7a34-4b14-a04c-d62ebbe02cf9/b7ddc64d-d5a5-4177-99de-02b986481a1e_rwc_157x157x761x774x4096.jpg?h=ac6a563462757a07575ef47e89f2d8e7)
For Rimcy’s latest EP "Quart de Siècle", I developed an art direction centered around memory and the transition into adulthood. The visual identity draws from archival photographs, school textures, and hand-drawn elements (pencils, felt pens, handwritten notes).
This deliberately raw and colorful aesthetic reflects the core themes of the EP: childhood nostalgia, melancholy, and the lucidity of adult life.
The project unfolds through several components:
- Cover & back cover: built around a series of ID photos of the artist, from childhood to adulthood.
- Single artworks: five graphic variations conceived as memory fragments, each song becoming a page from an intimate notebook.
- Presentation video: an animated extension of the project, capturing both the emotion and the energy of the visual universe in an immersive format.
For this project, I wanted to visually express the transition from childhood to adulthood , with all its nostalgia, tenderness, and melancholy.
The moodboard was built around archival photographs (childhood images, personal memories), school textures (graph paper, notebooks, felt pens, pencils), and a raw, colorful palette: close to a childlike universe, yet contrasted with a contemporary graphic layout.
These elements laid the foundation for a deliberately imperfect visual language — at once naïve and deeply emotional.
The visual identity was developed step by step:
- Collecting and selecting the artist’s personal photographs.
- Reinterpreting them with hand drawings, annotations, and handwritten notes.
- Experimenting with textures, collages, and compositions to capture the raw energy of a memory notebook.
- And finally, designing typographic variations.
The result is an expressive identity, almost childlike, embracing the spontaneity of the line.
This exploratory phase allowed me to balance the intimate (personal memories) with the structured (graphic design and series coherence).
Client : Rimcy
Art & Creative Director : [LE].LAP / Label :ATLAS / Artist :Rimcy
Art & Creative Director : [LE].LAP / Label :ATLAS / Artist :Rimcy
I invite you ton dive into the carrer of this great artist that deserve more visibility.
Thanks for your time.
